Okay, okay, not the Biblical kind, leave that up to God, but trying to make sense of our actions and their association with future actions. It's called Predictive Analytics and yes, it's math in our life. Or invading our life some would argue. Facebook and Google want to analyze all our online decisions and make predictions based on these actions. They stand to make a lot of money if they can do that.
This video is an interview of Charles Duhigg who wrote The Power of Habit and he talks briefly about stores using your information to produce ads just for you.
Facebook and Google want to analyze all our online decisions and make predictions based on these actions. They stand to make a lot of money if they can do that.
Now, we can turn off Google and Facebook but your information is still being collected. Take the grocery store for example. When you use a "discount card", it also collects information and spits out coupons based on past and present purchases. This information is collected even if you don't have a "discount card". If you use your credit card, stores will also keep track of purchases based on that number. I used a credit card at the store the other day and surprisingly, it spit out a coupon for the same toothbrushes I'd bought a couple of months ago.
Can you imagine a world where you walk down the street and, based on the rdif tags in your phone, the ads around you change? That would be wack to us today but not so much in the future. I know F 451 talks about ads in the future but I never see them on Star Trek for some reason.
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